P3 - Concept ideas and plan

Target audience:

The target audience for the animation will aim to be for teens from 12 to adults 20 and above. This is a perfect audience since most of them enjoy cooperative games and like to branch out to different styles of cooperative games.

Purpose of the animation:

The purpose of the animation will be to advertise a game known as Don't Starve. 

Medium:

The animation will be published on YouTube since it will be available to anyone to watch it for free and there is a big audience that can easily find the video via getting my channel recommended or from being the next video of someone else animation. If the animation isn't getting as much attention i can send the video link to different platforms such as Reddit, Twitter etc. Those platforms could allow me to reach the specific target audience much easier with the tools and community that they have to offer.

Running time:

The running time for the animation will be two minutes minimum. The animation can exceed the minimum requirement as long as you're able to meet the deadline and make the animation in good shape. Since my animation will have a purpose of advertising the video length will exceed the minimum requirement since there is going to be some gameplay involved. This could range from ten or more seconds which wouldn't be that big of a deal.

Synopsis:

The story of the animation will be showing how three survivors are going through a tough winter. It will show some of their struggles like keeping themselves warm or being able to feast on warm dinner only to be greeted with the fright of winter. From the distance a sound of big stomps gets louder and louder with the survivors getting on guard to prepare for a fight with a big beast. When the beast is revealed the animation transitions into the gameplay segment showing how they defeat the beast, which afterwards it transitions back to the animation. With the survivors taking deep breaths one of them notices a campsite in the distance with the clouds slowly clearing away revealing three more survivors. Those distant survivors notice them and wave for them to come over, so the tired survivors quickly pack up and go to their new site only for the animation to end on a cliffhanger.

Concept Ideas

For concept idea documents I'll be using a Mind Map and Concept art from Unit 2.

I used a production schedule to plan in when I'll be doing different parts for this unit. The production schedule is split into two parts, one is for pre-production documents to mark when I'll be making each document at what date, and the second part is for the animation part with the different stages of it. The production schedule is very useful especially when multiple projects are being made. This makes situations less stressful and if there is anything needed to change i can change it at any time as long as that date hasn't passed.

Mind Map

The mind map allows me to look into what the animation is about, the plot, target audience etc. It allows me to leave different ideas that I would use for the animation and make sure that I meet the requirements from what the mood board says. 

Concept Art

Concept art is an illustration used to convey an idea during the planning stage in a media production. These illustrations may be for characters, sets or vehicles. This allows decisions to be made based on the representation of a character or scene. These are the three main characters that will be included for my animation. They are three lonely survivors stranded in the middle of winters misery trying their best to keep themselves warm and alive throughout the storm. 

Each character has their own characteristic that makes them stand out: 

• Wolfgang - He is the big strongman of the group and is able to keep himself warmer than the other two due to his masculinity. Despite the outside look of a fearless barbarian, he can still be scared easily from the dark unless there are others around him.
• Wigfrid - She is a brave singing Viking which would go through any means to enter a battle and leave in a splendid victory. With her voice she can empower her allies with confidence and determination during the fight and will almost always try to be the one in lead. With her taking her role so seariously, she refuses to eat anything else than meat even at the blink of death.
• Wendy - This little girl despite her old fashioned clothing, she is in deep despair from the death of her sister which lead her to a tough path of life. Her fears of death disapeared and more become as a wish just to meet her sister again.

This type of document is used from Unit 2.